Built to Flow

Your advisor · Heather Crabtree

Shift Session

Your Shift Plan

Jun 2, 2026

The shift we're making

Sun Scribe grows when Larissa's gift stops being the bottleneck. This plan moves the studio from founder-led delivery to a team that writes in the founder's voice — without clients feeling the difference.

What changes first

Raise the minimum engagement so every project is worth the setup cost.

Name the messaging intensive and write down its steps, starting with the voice check.

Move two retainer accounts to team-led first drafts by the end of summer.

What success looks like in 90 days

Larissa opens first-draft docs only at final review. Retainer margin holds above 25%. New writers can run the voice check without asking her.


Questions about this?

Send your advisor a note in Messages — she wrote this for you.