Built to Flow

Your advisor · Heather Crabtree

Written by your advisor

Your plan

The Plan

Where Sun Scribe is going

Sun Scribe Creative is the studio that writes copy sounding like the founder on their best day. Over the next six months, the goal is for that quality to hold even when Larissa isn't the one holding the pen.

Three moves that matter most

1. Get first drafts out of Larissa's hands. Two accounts a week, led by Sam.

2. Make retainers worth doing, or stop offering them.

3. Write down the Sun Scribe intensive so new writers learn it in a week, not a season.

The numbers we're watching

Owner only

Monthly revenue target $62k. Contractor cost at or below 32%. Retainer margin above 25% by December.


What we're working on

Updated Sep 18, 2026

First drafts

Sam is taking ownership of first drafts on the two retainer accounts starting Oct 1. Sam is using the team's handoff checklist v2. Larissa's role on those accounts: don't open the doc until the final review.

Retainers

Three-tier package is live. Early signal: the mid tier is doing most of the work.

Contractor cost

Owner only

August contractor spend came in at 34.1%. The review-role change should bring it under 33% by November.

Share with your advisor

Submit for review

Send a draft, numbers, or a link for Heather to look at. She'll reply within one business day.

Your submissions

Where things stand

  • Draft retainer packages

    Reviewed
    Retainer-packages-draft.pdf

    Does the middle tier feel too cheap?

    Heather: Raise the middle tier by $400 and lead with it.

    Submitted Sep 29

  • Q4 service line numbers

    In review
    loom.com/share/q4-lines

    The two lines we're trimming, with last quarter's margins.

    Submitted Today